I love this product. And gosh darn it, I'm worth it! I'm worth being 28 and wanting to cover ashy colored brownish hair that is sprinkled with excessive amounts of what I think is pre-mature (although maybe well-deserved....to some extent) gray hair. And I'm worth having the perfect color to do it with!
L'Oreal Superior preference leaves your hair shiny and smooth, and the color lasts for a solid 5-6 weeks (I don't care what they tell you, 5-6 weeks is all you are gonna get out of any box color). L'Oreal cannot help the fact that my hair grows like a weed, so the roots keep me coloring it at a solid 4-5 weeks, otherwise I develop the skunk stripe that only those of us that dye light hair darker can truly appreciate. The color 2B is the perfect blend of being not 100% black (white people's hair is never that black) and yet not that brownish/redish that lighter colors tend to become all too quick if they are not 100% black.
So, if you are looking for a balanced color that really gives you that espresso dark hair, I've been using this product for about 1-year,....I will literally go into frantic panic-attack mode if my local pharmacy/grocery store is sold out. I refuse to substitute.... because I'm worth it!!!
PS: This is Amanda. The conditioner in these babies is pretty good too. I wish they sold big bottles of it.